White Claw encourages consumers to take time off this summer – Marketing Dive
White Claw encourages consumers to take time off this summer Marketing Dive Source: Marketing feed
Haus, which helps companies measure marketing ROI, raises $17M – TechCrunch
Haus, which helps companies measure marketing ROI, raises $17M TechCrunch Source: Marketing feed
Flash Coffee Hong Kong appoints Maria Bien as Head of Marketing – World Coffee Portal
Flash Coffee Hong Kong appoints Maria Bien as Head of Marketing World Coffee Portal Source: Marketing feed
Quantum Seeks Brand Marketing Manager – Fishing Tackle Retailer … – Fishing Tackle Retailer
Quantum Seeks Brand Marketing Manager – Fishing Tackle Retailer … Fishing Tackle Retailer Source: Marketing feed
MR Bongo Records – Marketing Executive (Hybrid, UK) – Music Business Worldwide
MR Bongo Records – Marketing Executive (Hybrid, UK) Music Business Worldwide Source: Marketing feed
Pharma Marketing in the Age of AI: A New Era Begins – Pharmaceutical Executive
Pharma Marketing in the Age of AI: A New Era Begins Pharmaceutical Executive Source: Marketing feed
Scott Holden Joins Brex as Chief Marketing Officer – PR Newswire
Scott Holden Joins Brex as Chief Marketing Officer PR Newswire Source: Marketing feed
Apple spotlights global fintech ambitions with 'Pay the Apple Way … – Marketing Dive
Apple spotlights global fintech ambitions with ‘Pay the Apple Way … Marketing Dive Source: Marketing feed
Meta's Omar Zayat on Preparing for the Future of Entertainment … – Muse by Clio
Meta’s Omar Zayat on Preparing for the Future of Entertainment … Muse by Clio Source: Marketing feed
Strategies to Revitalize Your ABM Approach – CMSWire
Strategies to Revitalize Your ABM Approach CMSWire Source: Marketing feed
Market Leader's Podcast Episode 83: "Data-Driven Marketing and … – JD Supra
Market Leader’s Podcast Episode 83: “Data-Driven Marketing and … JD Supra Source: Marketing feed
Marketing and Content Coordinator – Axios Charlotte
Marketing and Content Coordinator Axios Charlotte Source: Marketing feed
Social Media Marketing With Residential Proxies: Things You Must … – Information Security Buzz
Social Media Marketing With Residential Proxies: Things You Must … Information Security Buzz Source: Marketing feed
AdParlor introduced CreatorFuel: an Influencer Marketing solution – Martechcube
AdParlor introduced CreatorFuel: an Influencer Marketing solution Martechcube Source: Marketing feed
This is what worries communicators, marketers most about AI – PR Daily
This is what worries communicators, marketers most about AI PR Daily Source: Marketing feed
The Ultimate Guide To Startup Content Marketing
Source: Forbes It’s been a long day of work and I plop myself in front of my computer to relax on YouTube. When I click on a video, the first […]
5 Critical Digital Marketing Issues Facing Financial Execs in 2016
Source: The Financial Brand There are a handful of issues that should be on the top of every financial marketers’ mind this year: mobile advertising, personalization, martech, personalization and (of […]
Your Client Doesn’t Want you on Facebook
A Survey conducted by Putman Investments found that the majority of financial advisors are gaining new clients through social media and they are active on at least 5 social networks. […]
WHY ARE YOU SCARED OF NARROWING YOUR TARGET?
I have heard it once and again: “We can serve target market A, B, or C. And we can provide all of the services they require.” Deeply narrowing a target […]
Building a C-Suite Savvy Digital Marketing Plan
If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board. By Mark Gibson, Senior Consulting […]
Why Content Marketing Is Essential to Customer Relationships and Brand Awareness
Source: Business2Community “Google only loves you when everyone else loves you first,” quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online? Content marketing is something you […]
Birthing A Billion-Dollar Brand: The Launch Of Synchrony Financial
Source: Forbes You’re the CMO of a $22 billion company and your boss asks you to launch a top-to-tail branding effort. Who’s the first person you call? Your favorite agency […]
How Diverse is Your Content Marketing?
Source: Business2Community Diversity |diˈvərsitē, dī-| noun: a range of different things. How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital world, it’s more important than ever […]
The bitter-sweet ads designed to win back trust in financial services
Source: The Conversation UK How do you win the trust of consumers when the recent history of your industry is punctuated by insurance mis-selling scandals and the global financial crisis? Add to that […]
Banking Marketing ROI: No Consensus
Source: The Financial Brand Most financial marketers don’t really know what their efforts achieve, and for most CEOs and CFOs, there just isn’t any excuse. How can anyone figure out […]
Crafting Double-Duty Transactional Emails With Marketing Messages
Source: The Financial Brand Imagine… An accountholder at your financial institution — we’ll call her Emily — has just received her monthly email notice telling her that her new statement […]
Bank Marketing: Dump Data Scientists — Try Marketing By Walking Around
Source: Forbes The “2016 Guide to Financial Marketing” published by the Digital Banking Report doesn’t actually say banks should give up on marketing analytics, but in showing how bad they are at […]
The Write Stuff: The What, Why and How of Content Marketing
Source: Business.com For many engaged in business, the term “content marketing” is this sort-of nebulous thing that everybody says you should be doing. But you don’t really know why, or […]
10 Marketing Trends Banking Can’t Ignore
Source: The Financial Brand Here are the top 10 trends that will impact the future success of your financial services marketing in 2016 and beyond. By Jim Marous, Co-Publisher of The Financial […]
2016 State of Financial Marketing
Source: The Financial Brand This 5th annual analysis of marketing in the financial services industry reveals bank and credit union strategies, priorities and challenges in 2016 — data analytics and […]
4 Tips for Developing a Successful Digital Marketing Strategy
Source: The Financial Brand A survey of 3,000 financial institutions found that fewer than 15% have mature digital marketing strategies. Here are four tips from marketing leaders in the financial […]
Any industry can be disrupted by tech. Now it’s real estate.
Source: New York Times A New Dimension in Home Buying: Virtual Reality The goggles were strapped to my face like a scuba mask. Only instead of fish, a studio […]
What Facebook Knows About Marketing Banking Services to Millennials
Source: The Financial Brand Here are four key financial marketing insights Facebook uncovered by mining thousands of conversations among its Millennial users. Nearly anything market researchers and social scientists could […]
Shark Tank: AquaVault Unlocks Secrets Of Hooking A Deal And Marketing With No Money
Source: Forbes The AquaVault, a portable lockbox, is the type of travel product you would find in the pages of SkyMall magazine next to the heated stadium seat cushion, eye mask attached […]
The Power of Empathy
Source: The Guardian Snackable content can give the numbers a boost – but it’s content with a meaningful message that has enduring appeal TC Bank’s Dream Rangers ad has been viewed over […]
Real, quality content is king again
Source: Esource With the release of a series of algorithmic updates over the past few years, Google has upended the internet landscape and the world of website owners. Suddenly, website […]
Why Content Marketing Is the Best Long-Term Marketing Strategy
Source: Inc. For my money, there’s no better long-term strategy than content marketing. Here’s why. BY JAYSON DEMERS Founder and CEO, AudienceBloom Most older marketing and advertising strategies have been based […]
Banking vs. Fintech: A Business Case for ‘Coopetition’
Source: The Financial Brand In an increasingly digital banking environment, there is increasing validation for ‘coopetition’, with fintech firms partnering with legacy banking organizations. By Jim Marous, Co-Publisher of The Financial Brand […]
