News

As the many big brand holiday advertisements trickle out online (like the highly controversial spot from Bloomingdales), the imminence of the lucrative holiday period has hit hard for many small business owners, sending strategizing into full swing. Amid the intense focus on scoring sales in a sea of competition, it can be easy to forget…

It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion. In…

Atlanta-based Salesfusion, a marketing automation platform serving B2B small and medium-sized businesses, is raising $13.5 million in a series B funding round. Investors include Noro-Moseley Partners, BLH Venture Partners, Alerion Ventures, Tech Square Ventures, and Hallett Capital. Marketing automation adoption rates remain highest among B2B enterprises, but interest from the B2C and SMB segments is…

Marketing providers managed to hold onto the cloud spotlight last week thanks to a series of major product updates offering to help sales professionals take better advantage of the software-as-a-service model. Demandbase Inc. led the charge with the introduction of a hosted platform for tracking the behavior of customers throughout the different stages of the…

Patricio Garino and Kevin Larsen in last year’s Atlantic 10 tournament. (Photo by John McDonnell/The Washington Post) George Washington University needed a few photos of athletes to decorate the side of a building this fall; the task of choosing those photos fell to a senior sports marketing intern, sitting in his temporary desk on the third…

No doubt you’re all sick of hearing about ad blocking by now, but it has opened up some interesting conversations around alternative ways for publishers to make money.  Affiliate marketing is one such method, and it is also a way for retailers to sell more products with relatively little up-front investment.  In this post I’m…

Green Reit’s move into development is progressing well, the property investment company said on Monday, noting that it is now on site in four of its five development projects, with marketing for some, including Central Park in south Dublin, expected to commence in early 2016. In an interim management statement the property investment company said…

MarketingHonda Massive music effort targets hard-to-reach millennial buyers Massive music effort targets hard-to-reach millennial buyers Sponsorship of high-profile music festivals such as Austin City Limits is part of a massive marketing effort aimed at millennials. Print Reprints Respond David Undercoffler Automotive News November 16, 2015 – 12:01 am ET AUSTIN, Texas — It’s a hot…

Summary Panera released another update indicating their progress in transition to cage free eggs and pigs that are free of crates. Investors may occasionally be worried about the impact of the cost of sales for Panera Bread. The cost of sales is increased by using more expensive ingredients, but the use of those ingredients is…

Marketing as a discipline is constantly evolving, and in today’s society, becoming less reliant on traditional marketing research as it responds to the industry’s continuous changes is key. As the field moves away from relying on consumer satisfaction surveys for marketing research, a newer, crucial skill begins to take the forefront: marketing analytics. To embrace…

Roy Simangunsong, country business head at Twitter Indonesia, speaks at the Tech In Asia Jakarta 2015 conference. It’s happened so often that we don’t even realize just how unusual it is: a story breaks first on Twitter before it hits the usual media channels. With increasing regularity, we’ve seen the knee-jerk reactions of the rich…