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In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity, writes Veolia’s Jason Gow. In the world of complex selling, where multimillion-dollar opportunities are a slow…

Giving Tuesday — Dec. 1 — is a Black Friday-like equivalent for many Palm Beach County nonprofits. It’s a day for charitable organizations to raise money, and just as important, raise awareness about their causes. Charitable giving isn’t new, but Giving Tuesday offers nonprofits an extra marketing boost from the day’s spotlight on philanthropy. More…

By Regina Gilloon-Meyer, correspondent Nov 28, 2015 at 3:57 pm Here’s a little digital marketing heresy you won’t hear very often: Sometimes the newest, freshest content isn’t the best (ducking to avoid rotten tomatoes hurled by my SEO friends). Sometimes last year’s (and even older) content can be new again — if you have existing,…

What you do when your marketing team starts giving dull results? Do you think about searching for a new smart team instantly? If yes, you are on the wrong boat. Without understanding the cause, how can you decide the effectiveness of your team members? There may be specific reasons. And, don’t forget to include yourself…

SANTA MONICA, Calif., Nov. 18, 2015 /PRNewswire/ — Ed Chambliss has been named president of Phelps, one of the West Coast’s largest independently owned marketing agencies. Chambliss joined Phelps 16 years ago as a team leader, managing key accounts including Petco, DirecTV and Public Storage, and served as COO for the past four years. “He has…

Next year Salesforce will be making new data science capabilities generally available in its Marketing Cloud. These new features — called predictive journeys, predictive audiences and predictive scoring — are being debuted now per the San Francisco-based company’s MO of giving customers sneak previews of what’s to come. And while predictive journeys and the others…

Marketing giant Interpublic Group is moving to Century City and leasing a huge chunk of space that has been vacant since Northrop Grumman Corp. moved its corporate headquarters to Virginia. IPG, a New York holding company, signed an 11-year deal for 150,000 square feet at 1840 Century Park East and an adjacent tower, according to…

Facebook Twitter Pinterest × CLEVELAND, Nov. 18, 2015 /PRNewswire/ — As marketing technology proliferates and buyers increasingly take the purchasing process into their own hands, the need for marketing to start healthy dialog with potential customers is paramount. It is in this climate that Fathom has created 4 new positions to help companies be more effective…

Oracle announced it has enhanced its Oracle Marketing Cloud to help marketers connect with increasingly digital-savvy customers. These innovations are part of a growing platform war among the various marketing cloud players, including Salesforce, Adobe, Marketo, and Demandbase. The upgrades, Oracle said, let marketers orchestrate mobile customer engagement, clearly attribute revenue to marketing activities, and optimize experiences for…

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads. Data from Izea, an online marketplace that connects brands with…

Turner-owned cablers TNT and TBS are continuing their brand evolution under president Kevin Reilly by beefing up the networks’ marketing teams with the promotion of Jeff Gregor and the hire of Michael Engleman, who comes from NBC Universal’s Syfy and Chiller. Gregor has been elevated to the newly-created position of chief catalyst officer for TNT and…

Guerrilla Sales & Marketing Lori Turner-Wilson By Lori Turner-Wilson Updated 2:43PM Tweet Print | Front Page | Email this story | Comments () You have entered an invalid email address Close To: * Required From: * Required Message: You have entered an invalid email address Close From (email):* Required Message:* Required This column is the…

1. Find the business KPIs that matter. Reverse-engineer your marketing performance to hit the notes that you know the senior leadership of your company will listen to most closely. Ultimately, most KPIs ought to tie back to revenue in some way — units sold, customer churn, sales performance with a certain demographic and so on.…

Back in 2008, potential investors thought the idea of renting airbeds and rooms to strangers was a crazy idea. But today, Airbnb is upending the hospitality industry, serving an average of 425,00 guests per night — more than many global hotel brands — with expectations of generating $900 million in revenue this year. The fast-growing…

Credit: Andrejs Zemdega/iStock Ad Age Reports Sponsored White Paper Beyond the Inbox: Agency Em@il Marketing Integration Strategies Compelling creative is just the beginning… it’s what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook. Learn more In 2016, marketing and communications professionals will stop…

Credit: Andrejs Zemdega/iStock Ad Age LookBook Weekly Feature Using A CRM Budget To Start A Loyalty Program Learn more In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR. The agency’s seventh…

Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better reach local customers for your store, restaurant or other locally focused business, take a look at the…

Check out my new slide deck to discover the 10 guidelines for content marketing in 2016 – 2017 Content marketing guidelines 2016 2017 from Steven Van Belleghem 1. More purpose-driven than ever Starbucks is setting up a partnership with a former journalist for the Washington post. The goal is to make content about global issues…

Christie Kerner is a successful entrepreneur and the new assistant director of ther Center for Entrepreneurship(Photo: Arizona State University) Ah, the allure of owning your own business! It starts with a dream and a passion paired with buckets of heart and soul. Yet sometime after the initial steam wears off, we find ourselves wondering why our…

Image via Flickr Companies with a strong digital marketing presence in their industry tend to outperform their peers, according to research from Capgemini Consulting and MIT’s Sloan School of Management. Of course, rather than invest immense resources in hiring, onboarding and training new talent for your team, it may be wise to bring in expert…