values-based branding

Authenticity is a brand’s most valuable asset. It forms the foundation of customer relationships and drives consumer behavior. Companies that fail to align their branding with their core values are at a distinct competitive disadvantage, risking losing market share, ROI, and their customer base.

%
of consumers say that shared values are the primary reason that they have a trusted relationship with a brand.

What we do

Strategic
messaging
guide

STRATEGIC POSITIONING

Corporate Values Guide

→ Standards

→ 5 Ws

→ Values

→ Mission/Vision

→ Purpose

ALIGN YOUR BRAND WITH YOUR COMPANY’S VISION AND VALUES.

MESSAGING BLUEPRINT

Making the difference

→ Avatar

→ Target niche

→ Company blurb

→ Messaging matrix

→ Content verticals

COMMUNICATE YOUR UNIQUE VALUE PROPOSITION TO YOUR AUDIENCE.

BRANDING ACTIVATION

Visual Identity Production

→ Stationary Templates

→ Brochures

→ Websites

BREATHE LIFE INTO YOUR BRAND WITH CONSISTENT MESSAGING AND COHERENT BRAND ASSETS.

Interested? Let’s chat!

Let’s schedule a time to examine your current customer experience.

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About Slata

We are Slata, a boutique marketing firm dedicated to creating, designing and implementing unique, process-driven, effective and efficient lead generation and client experience processes for the financial services industry.