Construction Marketing Awards 2018 Winners Announced Building Products The winners of the 2018 Construction Marketing Awards have been announced, with two companies very much to the fore, taking home eight awards […]
DVB Selects 202 Communications to Manage Media Relations and Content Marketing PRNewswire LONDON, Dec. 5, 2018 /PRNewswire/ — DVB, an industry consortium that develops open interoperable technical specifications for the delivery […]
Good Hemp eyes third agency for roster ahead of marketing push CampaignLive Independent brand is expected to appoint a shop straight after chemistry meetings this week. Source: Marketing feed
Good Hemp eyes third agency to growing roster ahead of marketing push CampaignLive Independent brand is expected to appoint an agency straight after chemistry meetings this week. Source: Marketing feed
SA platinum miners should reallocate capital to marketing rather than expansion Mining MX SOUTH African platinum group metal producers ought to reallocate capital to marketing efforts rather than boosting production and […]
Major Content Marketing Trends For Banks & Credit Unions In 2019 The Financial Brand Here’s what banks and credit unions need to know to craft *content* that supports their digital marketing […]
Marketing in 2019: Look beyond impressions and click-throughs, says Criteo Enterprise Innovation The year ahead will see marketers combining offline and online data, a greater focus on customer lifetime value instead […]
Dentsu’s Jane Hutton Returns To Thrive As Comms & Marketing Director B&T Thrive PR + Communications has announced the appointment of Jane Hutton in the newly-created role of communications and marketing […]
From Automation To Immediate Data, Retail And Marketing’s High-Tech, High-Speed Seismic Shift Forbes Now it’s time for the retailers to turn breathless, as the expression for these wondrous high-tech times might […]
Mary Scott Russell named director of marketing for East Ridge at Cutler Bay Miami’s Community Newspapers Mary Scott Russell has been named director of marketing for East Ridge at Cutler Bay, […]
2019 Cotton Outlook: Big Crop, Start Marketing Now agprofessional.com With the big cotton crop that’s expected next year, it’s not too early to start your marketing plan for it. Source: Marketing […]
Franchise group sues San Diego’s Jack in the Box over marketing, remodeling costs The San Diego Union-Tribune Operators of about 2000 Jack in the Box restaurants want to audit the company’s […]
Columbus set for glorious home run blast from Olympic past and a marketing game changer Ledger-Enquirer Just days after USA Softball unveiled plans to bring its Olympic-style International Cup to Columbus […]
The 2018 Marketing Impact Report Demand Gen Report At a “current state” level, this report shows that priorities for SaaS enterprises are clearly focused on proving the impact of marketing campaigns, […]
Make Your Marketing & Sales Playbook a Powerful Alignment Tool Business 2 Community Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to […]
Droga5 CMO Chris Wollen to Lead Marketing for Electric Car Company Rivian AgencySpy Droga5 chief marketing officer Chris Wollen will be leaving the agency he joined nearly six years ago at […]
B2B Marketing Benefits from a Little Consumer Flavor MarTech Advisor Kristen Alexander, explains how a confluence of personalization, the right data sources and a smart ABM strategy are extremely effective when […]
Spend on platinum marketing rather than mining more, Amplats boss urges Business Day Platinum miners should consider spending more on marketing to dig themselves out of a hole rather than blindly […]
Influencer marketing is the least effective way to boost SEO, study says Mobile Marketer Social influencer marketing isn’t as effective as other promotional methods for search engine optimization (SEO), according to […]
We’ve come a long way since 1960, when E. Jerome McCarthy heralded the four Ps of marketing: product, price, place, and promotion. Indeed, McCarthy couldn’t have envisioned the roles that technology and globalization would come to play in marketing’s evolution.
It has been proven that money spent on experiences has a much bigger impact on a person’s happiness than money spent on material things. The same can be said about money spent on your customer’s journey versus your lead acquisition.
While a few years back lead generation was the base of every single marketing effort, now 81% of financial services firms say that optimizing the customer journey is “very important” to them over the next few years.
I was recently exposed to a simple chart that had four quadrants that I had to fill out regarding what I do for a living. The chart outlines what you are good at doing versus or in comparison to what you like doing. And although it was not easy to fill out in some ways, this exercise got me thinking about positioning for a business in general.
As we have discussed once and again, a thought leadership strategy is key for financial services companies and professionals to differentiate themselves in the marketplace. Here we just want to share the simple steps to follow to create and maintain a strategy without losing yourself in the process.
A valuable brand is way more important today than in the past, mainly because of a crowded marketplace that bombards consumers with products and information. How do buyers differentiate and choose? Mostly by trust and branding.
Today’s financial services companies need to stop selling and start engaging on customers’ terms. Presenting yourself as “a 360 planner” without disclosing your interests in the products you are selling will not cut it anymore.
Source: The Financial Brand There are a handful of issues that should be on the top of every financial marketers’ mind this year: mobile advertising, personalization, martech, personalization and (of […]