CONTENT-DRIVEN
LEAD GENERATION

Becoming a Thought Leader

People want solid information that helps them make sound decisions – but they don’t want a sales pitch. Customers – both B2C and B2B – are no longer responsive to traditional advertising and old-school sales tactics. According to one study, 72% of consumers prefer to learn about companies through articles rather than advertising.

70% of consumers say content makes them feel closer to the sponsoring company and 60% say content helps them make better buying decisions.

%
of customers prefer to learn about companies through articles, not advertising,

What we do

ESTABLISH AUTHORITY

TAKING YOU FROM GENERALIST TO SPECIALIST.

Content Positioning Plan

→ SWOT analysis

→ Audit communications channels

→ Define objectives and KPIs

→ GAP analysis

→ Create workflow

→ Determine timeline

CAPTURE LEADS

SETTING THE STAGE IN YOUR NICHE THROUGH CONTENT CREATION AND PUBLISHING.

Email Marketing and Social Media Plan

→ Define content strategy and workflow

→ Audit database

→ Develop email templates

→ Assess channels

→ Determine content verticals

→ Outline paid campaigns

EXPAND REACH

CREATING AUTOMATIZED LEAD GENERATION SUPPORT FOR SALES.

Marketing Automation Plan

 

→ Create efficient content distribution plan

→ Produce content pieces

→ Design automation funnel

→ Implement automation funnel

→ Design media purchasing plan

→ Execute media purchasing plan

CONTENT EVALUATION

A Demand Wave study pinpoints the content CMOs rely on to generate leads for their online campaigns.

content-evaluation

CONTENT CREATION WORKFLOW

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CRM SYSTEM AND MARKETING AUTOMATION

Our CRM system delivers allows for both aggregate analysis and granular review. The pipeline follows marketing opportunities and implementations, ranging from creating prospectuses to social network campaigns to closing sales.

Using the integrated Marketing Automation tool within the CRM, you can create marketing campaigns based on lead behavior and deploy initiatives to nurture and upsell current clients.

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Interested? Let’s chat!

Let’s schedule a time to examine your lead generation efforts.

SCHEDULE A FREE STRATEGY SESSION
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About Slata

We are Slata, a boutique marketing firm dedicated to creating, designing and implementing unique, process-driven, effective and efficient lead generation and client experience processes for the financial services industry.