What we do
TAKING YOU FROM GENERALIST TO SPECIALIST.
Content Positioning Plan
→ SWOT analysis
→ Audit communications channels
→ Define objectives and KPIs
→ GAP analysis
→ Create workflow
→ Determine timeline
SETTING THE STAGE IN YOUR NICHE THROUGH CONTENT CREATION AND PUBLISHING.
Email Marketing and Social Media Plan
→ Define content strategy and workflow
→ Audit database
→ Develop email templates
→ Assess channels
→ Determine content verticals
→ Outline paid campaigns
CREATING AUTOMATIZED LEAD GENERATION SUPPORT FOR SALES.
Marketing Automation Plan
→ Create efficient content distribution plan
→ Produce content pieces
→ Design automation funnel
→ Implement automation funnel
→ Design media purchasing plan
→ Execute media purchasing plan
A Demand Wave study pinpoints the content CMOs rely on to generate leads for their online campaigns.
CONTENT CREATION WORKFLOW
CRM SYSTEM AND MARKETING AUTOMATION
Our CRM system delivers allows for both aggregate analysis and granular review. The pipeline follows marketing opportunities and implementations, ranging from creating prospectuses to social network campaigns to closing sales.
Using the integrated Marketing Automation tool within the CRM, you can create marketing campaigns based on lead behavior and deploy initiatives to nurture and upsell current clients.
Interested? Let’s chat!
Let’s schedule a time to examine your lead generation efforts.
We are Slata, a boutique marketing firm dedicated to creating, designing and implementing unique, process-driven, effective and efficient lead generation and client experience processes for the financial services industry.